Beauty Round-Up – What’s New Right Now
The Irish beauty industry, a territory inhabited by experts, influencers, professionals and beauty bloggers (some of whom are all of the above). It’s a wonderful place to be, but what I have learned from being an editor within this exciting and frenetic realm for over seven years is one thing: not one size fits all.
I could get a raved about serum into my hands, try it, give it a good run and still think that it wasn’t for me. Equally, one foundation might cause me to break out, while another cheaper (but usually more expensive, I’ll be honest) one would make me feel a million dollars.
On those grounds, I’m not here to confuse you even more; I am writing this new column for the DailyTrend from a neutral standpoint. But, let’s put it this way, if I think a product is not worth anyone’s while, I won’t include it…
I will tell you what the product is, its unique selling point (USP), and perhaps based on that information you might think ‘That’s for me’ or it’s definitely not. Anyway, enough of a preamble. Who’s up first?
What is it?: e.l.f. Cosmetics (short for eyes. lips. face.) It’s just launched in Ireland. It’s now going to be stocked in Penneys and over one hundred pharmacies. A full-scale cosmetic invasion – and we’re not complaining.
USP: It’s an American brand that’s very affordable but also claims to be a high-quality range. There are 102 items across eyes, lips, face and tools range in prices from €4.35 (Expert Liquid Liner) to €17.45 (Baked Eyeshadow Palette). Before officially launching in Ireland, makeup enthusiasts could only get their hands on it by purchasing it from elfcosmetics.co.uk
Tulasara Renew Morning Cream by AVEDA
What is it? A new moisturiser from AVEDA which joyously claims to be your ‘morning yoga in a jar’.
USP: This renew morning creme is a powerful 97% naturally derived soft creme that instantly brightens, smoothes the appearance of fine, dry lines and helps support skin’s defences against environmental aggressors before starting the day. It contains liquorice root and molasses to reduce the appearance of dark spots and even the look of skin tone. It also firms and lifts and reduces the appearance of lines and wrinkles with bio-peptides and sigesbeckia, a plant that’s from the same family as St. John’s Wort.
What is it? An award-winning, cruelty-free makeup line that’s professional (more pigmentation per square yard, etc.).
USP: White and gold mirrored palettes have a luxurious look and feel. XIP Professional has invested in breakthrough high-tech research to debut professional beauty solutions. The range also features an advanced industry-grade mascara – double-ended ‘wizard of a wand’ that gives lash-lengthening volume one end and a precision finish for lower lashes on the other.
It is available exclusively at PREEN, 52 Dame Street, D2 (01) 670 8080 and online at www.xip-professional.com
Phytomillesime Colour Locker
What is it? The ultimate colour lock-in when you don’t want to tragically lose your colour down the shower plughole. Anyone who has a strong eye-catching colour knows what it’s like to lose their colour fast, especially with red or purple tones.
USP: This is a new product range but the ‘Colour Locker’ caught my eye as you actually use it pre-shampoo, its unique gel-in-oil texture locker helps to protect hair colour from fading. It locks or seals pigments inside the hair fibre so vibrancy last longer and is more beautiful. It contains apple blossom extract and hibiscus. Available from select chemists nationwide.
WASO By Shiseido
What is it?: It’s a new range from Japanese brand Shiseido, which has been designed especially for millennials! And rightly so, they get enough negativity thrown at them, how about someone doing something nice for them for a change?
USP: Shiseido has designed a unique method for formulating whole botanical cells into the WASO range, to deliver a total skincare solution, called Whole Cell Release System W. -designed to treat the needs of Millennial skin. With everything about ageing and wrinkles these days – this product range resolves skincare concerns like dryness, oiliness and visible pores. And before you’re the usual smart-arse millennial and protest “It’s Shiseido, I can’t afford that!” prices start from €25.00 and last quite a while if they’re used economically. From select pharmacies and department stores.
Juliette Armand – Rejuvenate and Refresh
What is it?: It’s an Irish skincare range seen as a legitimate alternative to invasive cosmetic facial treatments such as botox and it’s got a great reputation among beauticians and punters alike!
USP: The Juliette Armand Elements range has been on the Irish skincare scene for a couple of years now. With its unique blend of natural protein and vitamins, it’s one of those much-touted ‘anti-ageing’ serums that actually works! The Thavma ‘miracle’ solution is quite simply one that must be experienced to fully understand the true benefits. Prices for the product range start at around €55 and can be bought at a range of specialist salons around Dublin including the excellent Araya Beauty in Leopardstown.
Viviscal – Antidote to autumnal losses
What is it? As if the colder seasons aren’t depressing enough, apparently we lose more hair too in autumn, which is just great.
USP: In a study published in the Journal of Dermatology, scientists followed more than 800 healthy women over six years and found that they lost the most hair during autumn.
While you can’t stop this process, Viviscal supplements provide all the nutrients needed to support hair through a healthy growth cycle and prevent unnecessary hair loss. AminoMar CTM, which contains an exclusive marine protein complex seems to be the secret ingredient for many Irish women and men. Available from lots of pharmacies.