Just Eat Ireland are celebrating a whopping 10 years operating in Ireland and are still the leading marketplace for online food delivery and collection in the country. By anticipating and responding to customer demands for variety, choice and ease of use, Just Eat continues to enjoy significant growth in the Irish market, with the app being downloaded over one million times and new restaurant partners added on a regular basis.
Just Eat launched in Ireland with 219 restaurant partners with a choice of 11 different cuisines. There has been huge growth since then with Just Eat continuing to meet customers’ demand for diversity and choice in their diet by giving them access to great food from over 2,100 restaurant partners with over 40 different cuisines.
Initially launched as a website only business, in 2013 the Just Eat Ireland app was launched and by 2018 the majority of customers had migrated to using the app to place their order. Over 80% of customers are now ordering via mobile devices including the Just Eat app and mobile site.
With Irish customers getting more adventurous, Just Eat continues to introduce new and interesting cuisines to cater to diverse tastes and lifestyles. Data from Just Eat shows Irish consumers are increasingly health-conscious. Over the past five years, there has been an eighteen-fold increase in the number of customers ordering healthy choices including salads, as well as significant growth in vegan, vegetarian, paleo and gluten-free orders. However, despite the shift to healthier take out, the top spot for 2018 as the most ordered meal is still the spice bag! Topping the list for the past two years running, there’s no doubting the popularity of this Asian-inspired Irish favourite.
Over the past ten years, Saturday remains the most popular day to place an order on Just Eat, and Irish consumers like to treat themselves during the Winter months, with December seeing a rise in orders. Data also shows that customers are also beginning to eat earlier in the day, with the average order time consistently getting earlier, and lunchtime meal orders steadily increasing.
New Year’s Day, Valentine’s Day and St. Patrick’s Day are some of the top order occasions, while it’s no surprise that orders peak during football and rugby matches, on weekends and on rainy days. Parties throughout the year impact orders – orders rise during Christmas office party season and the day after festivals see people choosing takeaway as they recover. The ever-popular Eurovision is one of the peak order days for Just Eat – but unfortunately, no data is available as to whether orders are delivered with a side of cheese.
Amanda Roche Kelly, MD of Just Eat Ireland celebrated by saying: “We are delighted to celebrate this milestone in Ireland with our restaurant partners and customers. Over the past 10 years, Just Eat has grown alongside our customers’ changing demands and preferences. We’ve partnered with many new restaurants and have added new cuisines, some that are the first of their kind in the country. We have also broadened the opportunities to order, with lunchtime becoming an increasingly important moment in the day for Just Eat and our restaurant partners.
“We would like to take the opportunity to thank all our loyal customers and our fantastic restaurant partners who have been with us on this exciting journey. We continue to listen to our customers and are committed to continuing to evolve by anticipating new trends and tastes and to working with our partners to provide menu options that continue to excite and fuel all those hungry people out there.”
Just Eat is saying a special thank you to its customers by offering 10% off all card orders placed from today until midnight, Friday 18th May, using the code BIRTHDAY10