The John Lewis Christmas Ad has become somewhat of an annual tradition in recent years and a huge marketing tool for the company. The first campaign entitled ‘Shadows’ was first launched in 2007 at a reported cost of 6 million pounds.
A host of musical stars have featured their tracks such as Oasis’s hit Half The World Away sung by Norwegian singer Aurora for 2016’s ‘Man on the Moon’ ad. Last year’s ‘Buster The Boxer’ campaign saw English band The Vaults cover Randy Crawford’s ‘One Day I’ll Fly Away’. That campaign had a cost of 1 million pounds.
This year see’s Elbow’s ‘Golden Slumber’ as the background for ‘Moz The Monster’